{"id":31159,"date":"2021-04-08T16:32:35","date_gmt":"2021-04-08T08:32:35","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=30858"},"modified":"2024-07-09T16:15:42","modified_gmt":"2024-07-09T08:15:42","slug":"email-segmentation","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.uk\/learn\/email-segmentation\/","title":{"rendered":"10 Game-Changing Email Segmentation Strategies to Use"},"content":{"rendered":"

Email segmentation is the secret ingredient to a successful email marketing campaign. As a business owner, segmenting your emails ensures you\u2019re sending targeted and\u00a0<\/span>personalised<\/span>\u00a0content to your leads<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>which in turn increases the possibility they\u2019ll turn into paying customers.<\/span><\/p>\n

Segmented email campaigns\u00a0<\/span>earn 100.95% higher<\/span><\/a>\u00a0clickthrough rates than non-segmented campaigns<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>making email segmentation effective in generating sales and leads.<\/span><\/p>\n

The way you interact, engage<\/span>\u00a0and build relationships with your\u00a0<\/span>customers<\/span>\u00a0<\/span>matter<\/span>s<\/span>. In this guide, we\u2019ll share\u00a0<\/span>10\u00a0<\/span>email<\/span>\u00a0marketing<\/span>\u00a0segmentation\u00a0<\/span>criteria\u00a0<\/span>pros use to deliver\u00a0<\/span>highly targeted and <\/span>personalised<\/span>\u00a0content<\/span> to your leads<\/span>\u2014and get<\/span>\u00a0a<\/span>\u00a0<\/span>solid R<\/span>OI<\/span>.<\/span><\/p>\n

How to Segment Your Email List for More Targeted Email Marketing<\/h2>\n

 <\/p>\n

Demographics<\/span><\/h3>\n

\"Demographics\"<\/p>\n

D<\/span>emographics<\/span>\u00a0teach you a lot about how you\u00a0<\/span>should\u00a0<\/span>m<\/span>arket your products or services to different people.\u00a0<\/span>O<\/span>ftentimes,\u00a0<\/span>a person\u2019s shopping choices or purchase habits depend on their age, gender, race, or income.<\/span><\/p>\n

A woman in her 60s\u00a0<\/span>is less likely to <\/span>be interested in\u00a0<\/span>purchasing crop tops\u00a0<\/span>than a<\/span>\u00a020-year-old<\/span>. So<\/span>,<\/span>\u00a0if you have a<\/span>\u00a0clothing\u00a0<\/span>boutique, skip sending those <\/span>products. Knowing<\/span>\u00a0your\u00a0<\/span>audience\u2019s age<\/span>\u00a0range<\/span>\u00a0<\/span>gives\u00a0<\/span>you<\/span>\u00a0insight on\u00a0<\/span>which products on your\u00a0<\/span>inventory\u00a0<\/span>you can send over\u00a0<\/span>to their inbox.<\/span><\/p>\n

When you segment your emails by demographic, you increase<\/span>\u00a0your chances of acing<\/span>\u00a0<\/span>a sale<\/span>\u00a0<\/span>and make your email marketing goals easier to achieve.<\/span><\/p>\n

Day and Time<\/span><\/h3>\n

One of the best\u00a0<\/span>segmentation fac<\/span>tors to consider in\u00a0<\/span>email marketing is\u00a0<\/span>the day and time of the week.\u00a0<\/span>The goal is to get customers to open your emails.<\/span>\u00a0And if you’re sending them\u00a0<\/span>emails on\u00a0<\/span>a slow day or at the wrong time, your efforts will be all in vain.<\/span><\/p>\n

For example, if you<\/span>\u2019<\/span>r<\/span>e<\/span>\u00a0<\/span>selling\u00a0<\/span>coffee<\/span>, send your emails in the morning where your customers are taking their first sip of coffee.<\/span><\/p>\n

At the end of the day, you<\/span>\u2019ll have to know who your target audience is to know which days and time of the day they\u2019re likely to open their emails.<\/span><\/p>\n

Geographic\u00a0<\/span>l<\/span>ocation<\/span>\u00a0<\/span><\/h3>\n

\"Geographic<\/p>\n

With geographic targeting, you can focus on sending specific emails to your subscribers based on their location. When you send\u00a0<\/span>geo-targeted\u00a0<\/span>emails that pique a customer’s interest, solve their problems<\/span>,<\/span>\u00a0and meet their needs<\/span>, they\u2019re\u00a0<\/span>more likely to respond and engage.<\/span><\/p>\n

For example, if there<\/span>\u2019s<\/span>\u00a0a special event happening\u00a0<\/span>near\u00a0<\/span>your brick-and-mortar\u00a0<\/span>business<\/span>,\u00a0<\/span>only send an invite to those\u00a0<\/span>nearby.<\/span><\/p>\n

Using<\/span>\u00a0location-based emails can accelerate in-store activity and make your emails more relevant to your\u00a0<\/span>local\u00a0<\/span>customers.<\/span><\/p>\n

Interests<\/span><\/h3>\n

Segmenting your email<\/span>s<\/span>\u00a0<\/span>by\u00a0<\/span>your customer<\/span>s<\/span>\u2019<\/span>\u00a0interests\u00a0<\/span>allow<\/span>s<\/span>\u00a0you to send curated content they’ll\u00a0<\/span>more likely\u00a0<\/span>check out. With user profiles, you get detailed information about your subscriber<\/span>s<\/span>\u2019<\/span>\u00a0interests and send them\u00a0<\/span>personalised<\/span>\u00a0<\/span>emails accordingly.<\/span><\/p>\n

By simply asking your subscribers to pick their preferences, you\u00a0<\/span>get valuable insight into what captures their attention more. This helps you re-<\/span>strategis<\/span>e<\/span>\u00a0your email marketing efforts and\u00a0<\/span>make sure your email<\/span>s<\/span>\u00a0<\/span>always hit the spot<\/span>.<\/span><\/p>\n

P<\/span>urchase history<\/span>\u00a0<\/span><\/h3>\n

\"Purchase<\/p>\n

This strategy turns one-time customers into repeat customers. Segmenting\u00a0<\/span>by\u00a0<\/span>your subscribers’\u00a0<\/span>purchase history is another way to\u00a0<\/span>optimise<\/span>\u00a0<\/span>your\u00a0<\/span>email\u00a0<\/span>marketing<\/span><\/a>\u00a0<\/span>and helps\u00a0<\/span>identify\u00a0<\/span>which\u00a0<\/span>products to promote.<\/span><\/p>\n

An effective tactic is to offer valuable content based on the products they purchased. For example, if they bought a health<\/span>-related product, send them an email with related\u00a0<\/span>health and wellness\u00a0<\/span>content<\/span>\u00a0<\/span>You can even cross-sell other p<\/span>roducts that complement their previous purchase.<\/span><\/p>\n

Show subscribers you care about their needs, interests, and activit<\/span>ies<\/span>\u00a0by\u00a0<\/span>updating\u00a0<\/span>them<\/span>\u00a0on<\/span>\u00a0valuable content (<\/span>an<\/span>d\u00a0<\/span>products!) even after their purchase with you<\/span>.<\/span><\/p>\n

Position in the sales funnel<\/span>\u00a0<\/span><\/h3>\n

\u00a0<\/span>This segmentation strategy is one of the easiest ways to\u00a0<\/span>customise<\/span>\u00a0messaging. New subscribers<\/span>\u00a0<\/span>who are at the top of your funnel are just getting to know your\u00a0<\/span>brand.<\/span>\u00a0Target them with a welcome email series that introduces them to\u00a0<\/span>your\u00a0<\/span>brand, products, and services.<\/span><\/p>\n

For existing\u00a0<\/span>subscribers,\u00a0<\/span>it\u2019s best to\u00a0<\/span>analyse<\/span>\u00a0<\/span>which emails they\u00a0<\/span>open or\u00a0<\/span>engage<\/span>\u00a0with<\/span>\u00a0the most<\/span>. This information helps you\u00a0<\/span>gain more\u00a0<\/span>favourable<\/span>\u00a0results in your\u00a0<\/span>future\u00a0<\/span>emails by showcasing the<\/span>\u00a0email types or<\/span>\u00a0products they<\/span>\u2019re\u00a0<\/span>interested in.<\/span><\/p>\n

Found at the bottom part of your email is cart abandonment. These customers had the intention to buy<\/span>\u2014<\/span>\u00a0<\/span>but something stopped them. Sending out an email series reminding them about their cart<\/span>,<\/span>\u00a0and\u00a0<\/span>to\u00a0<\/span>proceed with\u00a0<\/span>their purchase<\/span>,<\/span>\u00a0increases your conversion\u00a0<\/span>rate by 35.26%.<\/span><\/a><\/p>\n

One-time customers<\/span>\u00a0<\/span><\/h3>\n

\"One-time<\/p>\n

This segmentation strategy focuses on customers who bought one of your products but never came back since.\u00a0<\/span>Your email campaigns should draw them back to your brand<\/span>\u00a0and get them to make another purchase<\/span>.<\/span><\/p>\n

Start<\/span>\u00a0<\/span>by offering discounts\u00a0<\/span>on your bestselling products. Or you can send them <\/span>a reminder to\u00a0<\/span>renew their service<\/span>\u00a0or subscription<\/span>.<\/span><\/p>\n

Amount spent<\/span><\/h3>\n

You can use\u00a0<\/span>this\u00a0<\/span>criteri<\/span>on<\/span>\u00a0<\/span>to\u00a0<\/span>segment\u00a0<\/span>the\u00a0<\/span>customers\u00a0<\/span>that\u00a0<\/span>are likely to buy more\u00a0<\/span>high-value\u00a0<\/span>items\u00a0<\/span>from\u00a0<\/span>those that\u00a0<\/span>are more interested in purchasing affordable\u00a0<\/span>ones<\/span>.<\/span><\/p>\n

By grouping your customers based on how much they spend, you’<\/span>ll know\u00a0<\/span>who to\u00a0<\/span>sell<\/span>\u00a0<\/span>your various\u00a0<\/span>products<\/span>\u00a0to<\/span>.\u00a0<\/span>This increases your chances of driving\u00a0<\/span>sales when promoting your products through email marketing.<\/span><\/p>\n

Website activity<\/span><\/h3>\n

\"Website<\/p>\n

Website activity refers to how\u00a0<\/span>users\u00a0<\/span>interact with your website. This strategy lets you know what exactly your\u00a0<\/span>customers\u00a0<\/span>are looking for.<\/span><\/p>\n

D<\/span>o<\/span>\u00a0<\/span>they frequent your FAQ page or produc<\/span>t pages?<\/span>\u00a0Send them an informative email about your\u00a0<\/span>range of offering<\/span>s<\/span>.\u00a0<\/span>Do they add to cart and never check<\/span>out?\u00a0<\/span>Remind them of what they\u2019re missing out on<\/span>.<\/span><\/p>\n

Sending email campaigns based on their website activity\u00a0<\/span>is a great way\u00a0<\/span>to<\/span>\u00a0connect<\/span> with your subscribers <\/span>by\u00a0<\/span>personalising<\/span>\u00a0your<\/span>\u00a0email<\/span>s<\/span>.<\/span><\/p>\n

There are multiple ways to track website activity<\/span>\u00a0such as\u00a0<\/span>using Google Analytics<\/span><\/a>\u00a0or other site activity tools like heatmaps.<\/span><\/p>\n

Subscription renewals<\/span><\/h3>\n

This segmentation strategy is a must to make sure your business keeps generating revenue. Your customers are busy and\u00a0<\/span>may\u00a0<\/span>lose<\/span> track of when their next payment is due.<\/span><\/p>\n

Sending them a friendly reminder about their next payment can be an excellent way of engaging<\/span>\u00a0them<\/span>.<\/span>\u00a0When done right, it\u2019s also a great<\/span>\u00a0opportunity to upsell or cross-sell\u00a0<\/span>other complementary products and services!<\/span><\/p>\n

Ready to boost your email marketing?<\/span><\/h2>\n

Different email segmentation\u00a0<\/span>types\u00a0<\/span>help you further\u00a0<\/span>personalise<\/span>\u00a0the content you send\u00a0<\/span>your\u00a0<\/span>customers. And when t<\/span>hey feel like you know them,\u00a0<\/span>you boost\u00a0<\/span>the chances of converting\u00a0<\/span>them\u00a0<\/span>into paying customers.<\/span><\/p>\n

You\u00a0<\/span>may not\u00a0<\/span>get everything right the first time, but that shouldn’t discourage you from\u00a0<\/span>improving your email campaigns<\/span><\/a>\u00a0through better segmentation<\/span>\u00a0over time<\/span>.<\/span><\/p>\n

\"Create<\/a><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Increase your email open rates and conversions with these 10 simple yet effective email marketing segmentation strategies.<\/p>\n","protected":false},"author":232,"featured_media":34307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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