{"id":45525,"date":"2022-05-26T15:29:57","date_gmt":"2022-05-26T07:29:57","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=45515"},"modified":"2024-07-09T18:54:00","modified_gmt":"2024-07-09T10:54:00","slug":"high-converting-lead-capture-forms","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/","title":{"rendered":"5 Effective Tactics for Creating High-Converting Lead Capture Forms"},"content":{"rendered":"<p><span data-contrast=\"auto\">Lead capture forms are the lifeblood of a healthy sales pipeline. They\u2019re critical in driving new prospects to your business. However, if you have noticed that its performance is flatlining as opposed to an upward climb, then it could be a symptom of an underlying problem.<\/span><\/p>\n<p><span data-contrast=\"auto\">In this post, we take a detailed look at lead capture forms, their importance, and how you can maximise value from this marketing tool.<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">What is a Lead Capture Form?<\/span><\/h2>\n<p><span data-contrast=\"auto\">A lead capture form is the hero of your landing page. It\u2019s an instrument for collecting data from site visitors, prospects, and customers who take an active interest in your business and its offerings.<\/span><\/p>\n<p><span data-contrast=\"auto\">Quite often, they gain something through this transaction like a free ebook, a free product demo, or a discount code in exchange for their information.<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s a quick overview of why lead capture forms matter:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A lead generation form captures details of individuals interested in your business. And so, in a way, it automatically qualifies leads.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">You get details straight from the horse\u2019s mouth, which minimises any potential data entry errors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">They are highly customisable and flexible. Businesses control the number of fields depending on their requirements.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">It ensures a seamless transition from a relevant advertisement to lead generation without any drop-offs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Since they\u2019re often straightforward and conveniently located on landing pages, they minimise distractions during lead capturing.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">You can seek explicit consent from the customer while accepting and validating data to stay compliant with data privacy and security regulations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">These often come with built-in analytics, allowing businesses to sort and segment leads into different cohorts.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-45528\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/05\/Lead-Capture-Form.png\" alt=\"Lead Capture Form\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/Lead-Capture-Form.png 728w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/Lead-Capture-Form-300x150.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">5 Helpful Tips to Create a High-Converting Lead Capture Form<\/span><\/h2>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">Keep it simple<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">\u2018Keep it simple\u2019 has been the latest mantra of all things on the internet.<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether it\u2019s the <\/span><a href=\"https:\/\/www.crazydomains.com.au\/web-design\/\"><span data-contrast=\"none\">web design<\/span><\/a><span data-contrast=\"auto\"> and layout or the flow for the checkout process on eCommerce websites \u2013 the goal is to minimise cognitive load so that the users can enjoy a frictionless experience. The same applies to lead capture forms.<\/span><\/p>\n<p><span data-contrast=\"auto\">Craft lead generation forms that are easy to fill out and capture the user\u2019s attention. Here are some of the best design practices to keep in mind:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Be generous with drop-down menus<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offer auto-filling capabilities<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Keep the number of fields to the minimum &#8211; enough so that the form is functional without overwhelming the user<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Make sure it\u2019s responsive and displays well on different screen sizes<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Leave a lot of white space<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use popping colours for your CTA button<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><b><span data-contrast=\"auto\">RELATED: <\/span><\/b><a href=\"https:\/\/www.crazydomains.com\/learn\/web-design-principles\/\" target=\"_blank\" rel=\"nofollow noopener\"><b><span data-contrast=\"none\">8 Design Essentials Your Website Needs to Have<\/span><\/b><\/a><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">Placement matters<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s found that users are 84% more likely to <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/page-fold-manifesto\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">view and engage with above-the-fold content<\/span><\/a><span data-contrast=\"auto\"> than below-the-fold content. The results are consistent, regardless of the device.<\/span><\/p>\n<p><span data-contrast=\"auto\">The results from this strategic placement make sense seeing as it loads quickly and is the first element that a visitor encounters while engaging with a page.<\/span><\/p>\n<p><span data-contrast=\"auto\">However, if your business or its sales process thrives on long lead generation forms, then it would make sense to place it at the bottom, that is, after you highlight your value proposition.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">Always have a strong CTA<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Neglecting to add a CTA to your landing page or lead capturing form is effectively leaving money on the table! You\u2019ll be surprised how much such critical consideration goes unnoticed.<\/span><\/p>\n<p><span data-contrast=\"auto\">On that note, it\u2019s also worth mentioning how not all CTAs are alike.<\/span><\/p>\n<p><span data-contrast=\"auto\">Generic CTAs like \u201cSubmit\u201d can still cause <\/span><a href=\"https:\/\/wpforms.com\/online-form-statistics-facts\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">3% of your audience<\/span><\/a><span data-contrast=\"auto\"> to abandon a lead capturing form. While 3% may not seem like a lot, and you may still gain results, personalised and targeted CTAs can perform a lot better.<\/span><\/p>\n<p><span data-contrast=\"auto\">They give a clear message about what you want your target audience to do next encouraging them to take action. So, instead of a generic \u201cSign Up\u201d CTA, you can specifically prompt users to \u201cBook a Consultation\u201d, \u201cDownload Free Ebook\u201d, etc.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">Induce trust<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Users are conscious of sharing personal data through digital media. Your lead capturing forms are only as successful as they are trustworthy.<\/span><\/p>\n<p><span data-contrast=\"auto\">Be transparent about your data privacy and security policies so that customers know what they are signing up for.<\/span><\/p>\n<p><span data-contrast=\"auto\">Further, you can ask for explicit consent for future communications so that your marketing efforts bear fruit. You can also resort to displaying security badges, if any, to make people feel safe about sharing their details.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"> <a href=\"https:\/\/www.crazydomains.com.au\/ssl-certificates\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=high-converting-lead-forms\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-10083 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/04\/banner-1.jpg\" alt=\"Get SSL\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2020\/04\/banner-1.jpg 728w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2020\/04\/banner-1-300x101.jpg 300w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2020\/04\/banner-1-350x118.jpg 350w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2020\/04\/banner-1-550x185.jpg 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">Perform A\/B testing<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Split testing or A\/B testing is doing an experiment on marketing assets to identify which gets the most positive reaction from customers.<\/span><\/p>\n<p><span data-contrast=\"auto\">Carrying out an A\/B test on your lead capturing forms will help identify the form that would perform better.<\/span><\/p>\n<p><span data-contrast=\"auto\">You can create two versions of your form where you can use different colours and CTAs for each. Then, show design A to half of your audience and design B to another half. Make sure to allot enough time to complete the whole experiment and analysation of the results before the actual launching of your form.<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Boost conversions with a well-designed lead form<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As an essential marketing tool, it wouldn\u2019t be a waste to put a lot of thought and effort into creating your lead capture form. Because in no time, when built right, it could be your strongest channel to earn new customers and sales.<\/span><\/p>\n<p><span data-contrast=\"auto\">The actionable tips shared above will offer you a push in the right direction to get your lead capture form functioning like a well-oiled machine.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/web-design\/?utm_source=blog&amp;utm_medium=CD_ContentHub&amp;utm_campaign=high-converting-lead-forms\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-22190 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2.png\" alt=\"section header\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2.png 728w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2-300x101.png 300w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2-400x135.png 400w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2-350x118.png 350w, https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2017\/01\/Web-Design-2-550x185.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead capture forms are the lifeblood of a healthy sales pipeline. They\u2019re critical in driving new prospects to your business. However, if you have noticed that its performance is flatlining as opposed to an upward climb, then it could be a symptom of an underlying problem. In this post, we take a detailed look at [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":45526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1245],"tags":[6261,1368],"coauthors":[2653],"class_list":["post-45525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-lead-forms","tag-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn\" \/>\n<meta property=\"og:description\" content=\"Lead capture forms are the lifeblood of a healthy sales pipeline. They\u2019re critical in driving new prospects to your business. However, if you have noticed that its performance is flatlining as opposed to an upward climb, then it could be a symptom of an underlying problem. In this post, we take a detailed look at [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-26T07:29:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T10:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/05\/768x385.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ethan Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ethan Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\"},\"author\":{\"name\":\"Ethan Lewis\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/4043d14b9a8b07b251a524228394caaf\"},\"headline\":\"5 Effective Tactics for Creating High-Converting Lead Capture Forms\",\"datePublished\":\"2022-05-26T07:29:57+00:00\",\"dateModified\":\"2024-07-09T10:54:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\"},\"wordCount\":910,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png\",\"keywords\":[\"Lead Forms\",\"Web Design\"],\"articleSection\":[\"Website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\",\"url\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\",\"name\":\"5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png\",\"datePublished\":\"2022-05-26T07:29:57+00:00\",\"dateModified\":\"2024-07-09T10:54:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png\",\"contentUrl\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png\",\"width\":768,\"height\":385},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Effective Tactics for Creating High-Converting Lead Capture Forms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/4043d14b9a8b07b251a524228394caaf\",\"name\":\"Ethan Lewis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/22fff4c49eb86f71a18db8812ddfc9c1\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/10\/Crazy-Domains-logo-96x96.jpg\",\"contentUrl\":\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/10\/Crazy-Domains-logo-96x96.jpg\",\"caption\":\"Ethan Lewis\"},\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/ethan-lewis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/","og_locale":"en_US","og_type":"article","og_title":"5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn","og_description":"Lead capture forms are the lifeblood of a healthy sales pipeline. They\u2019re critical in driving new prospects to your business. However, if you have noticed that its performance is flatlining as opposed to an upward climb, then it could be a symptom of an underlying problem. In this post, we take a detailed look at [&hellip;]","og_url":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/","og_site_name":"Crazy Domains Learn","article_published_time":"2022-05-26T07:29:57+00:00","article_modified_time":"2024-07-09T10:54:00+00:00","og_image":[{"width":768,"height":385,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/05\/768x385.png","type":"image\/png"}],"author":"Ethan Lewis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ethan Lewis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/"},"author":{"name":"Ethan Lewis","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/4043d14b9a8b07b251a524228394caaf"},"headline":"5 Effective Tactics for Creating High-Converting Lead Capture Forms","datePublished":"2022-05-26T07:29:57+00:00","dateModified":"2024-07-09T10:54:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/"},"wordCount":910,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png","keywords":["Lead Forms","Web Design"],"articleSection":["Website"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/","url":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/","name":"5 Effective Tactics for Creating High-Converting Lead Capture Forms - Crazy Domains Learn","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png","datePublished":"2022-05-26T07:29:57+00:00","dateModified":"2024-07-09T10:54:00+00:00","breadcrumb":{"@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#primaryimage","url":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png","contentUrl":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2022\/05\/768x385.png","width":768,"height":385},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.co.uk\/learn\/high-converting-lead-capture-forms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"5 Effective Tactics for Creating High-Converting Lead Capture Forms"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.co.uk\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/4043d14b9a8b07b251a524228394caaf","name":"Ethan Lewis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/22fff4c49eb86f71a18db8812ddfc9c1","url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/10\/Crazy-Domains-logo-96x96.jpg","contentUrl":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/10\/Crazy-Domains-logo-96x96.jpg","caption":"Ethan Lewis"},"url":"https:\/\/www.crazydomains.com\/learn\/author\/ethan-lewis\/"}]}},"lang":"uk","translations":{"uk":45525,"us":45515,"au":45521,"zh":45529,"in":45533,"id":45537,"my":45541,"ph":45545,"sg":45549,"ae":45553,"nz":45557},"pll_sync_post":{"us":true,"au":true,"uk":true,"zh":true,"in":true,"id":true,"my":true,"ph":true,"sg":true,"ae":true,"nz":true},"_links":{"self":[{"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/posts\/45525"}],"collection":[{"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/comments?post=45525"}],"version-history":[{"count":0,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/posts\/45525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/media\/45526"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/media?parent=45525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/categories?post=45525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/tags?post=45525"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.co.uk\/learn\/wp-json\/wp\/v2\/coauthors?post=45525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}