Web Designfor small business
What features make a great business website design?
Clear and simple navigation
A user-friendly navigation is one of the pillars of a great website design. This is why you must ensure your site’s navigation is not only easy to use, but also allows visitors to promptly find the information they need.
When designing a website for your business, whether you are in London or Birmingham, use labels that are simple, logical, and relevant. They must also be connected to correct and active links. Moreover, make sure you place calls to action in areas that are easy to spot throughout your navigation scheme.
Most businesses in London use typography to differentiate themselves from their competitors. Essentially, the more unique the font style they use for their brand, the more easily people will be able to recognise it. This same principle must be applied when you design your own website.
Use a font style that is consistent with what you’re currently using in your company name or logo. This will help create instant recognition among your existing and target customers.
Coordinate with expert website designers to make sure the font you select is supported by common computers and web browsers. This way, you can see that your website displays correctly on all devices.
Quality videos and images
While text is important, it’s no secret that most online users still prefer cool images or videos. This is why you need you must use these types of content to your advantage. The best website design includes relevant, high quality, and scalable graphics. If you want to use product photos, make sure they are large enough to give your customers a good look at each item.
In addition, diversify your content by including your best product videos in your eCommerce website design. You can use them to tell stories about your business and show consumers how your products or services can help improve their daily life. Make sure your videos are compatible with the browsers and devices your clients use.
Social media integration
Another important aspect of a good website design is social media integration. Consumers these days expect to be able to connect with businesses through social platforms like Facebook, Twitter, Instagram, and YouTube. Letting your target customers know that you are available to them through these platforms shows that you are committed to providing quality service. This convenience and availability will help you become their premier choice when they want to purchase a product or obtain a service.
Most eCommerce website design templates already include social media icons in their layout. What you need to do is make sure those icons are clearly visible throughout the site. To get the most engagement choose the platforms that your target consumers use most frequently.
Most, if not all, people today access the internet using portable gadgets such as smartphones and tablets. And they don’t just browse through these devices. Studies have shown that people browsing the web through portable devices are more likely to buy from you. Want to get a chunk of this consumer market? You need a responsive website design. This way, you can make sure your website will still look great no matter what gadget it’s being viewed on. A responsive design makes the layout of your content adjustable to the size of the screen it’s being viewed on to further enhance the browsing experience.
Aside from having a mobile website design, your business will also benefit from including a couple of trust-building elements in your site’s layout. These refer to text, icons, and other features that show consumers that you are an actual company they can be confident doing business with.
Some of the most effective trust-building elements you can use include customer reviews, contact details, business validity logos, and security seals. Incorporating these features into your site will significantly improve your organisation’s credibility and ultimately help you get more conversions.
Why hire professionals who know how to design a website?
Learning how to design a website takes a considerable amount of time and effort. You’d need to study the software and practice using it. You’d have to learn web protocols and procedures, as well as become familiar with the necessary technical terminology. You will also need to check out the best graphic design websites to find out about the latest layout trends.
But if you hire professional web designers in London, York, or Oxford, you won’t have to worry about all this. Expert designers are not only skilled enough to operate the latest website design software, but they are also experienced enough to know what kind of design fits your industry and your customers’ preferences. The designers do all the hard work for you and make sure that your site is exactly what you want it to be. This gives you the freedom to spend your time on other crucial business tasks that need your attention.
Get high quality results
Website design costs can run high, but the expense is a good value investment when you consider the results you get. Expert web designers can make your site look attractive, modern, and interesting so it can draw in as many potential customers as possible. They know how to add features like shopping carts, contact forms, and mailing lists to make your site more functional. They also know how to use content management platforms like WordPress to ensure your content is constantly updated and monitored.
Another advantage of hiring website designers in the UK is that you’ll be able to customise your site according to your specific preferences. You won’t have to rely on common or cheap templates. Instead, you can build creative designs that will help you maximise your web space and allow you to accomplish your online marketing goals. Moreover, you can come up with a website that is not only informative and eye-catching, but also unique to your brand.
Ensure browser compatibility
Hiring experts in website design in the UK allows you ensure your site is compatible with the most common web browsers used today. This is especially important because many people use a wide variety of browsers and devices to access the internet. If your WordPress website design is only compatible with one browser, you may lose huge chunk of your consumer market both in London and in other parts of the world. This may result in a drop in your overall online sales, and may also affect your site’s SEO as browser compatibility is something that Google, Yahoo, Bing, and other search engines consider when ranking sites.
What are the benefits of a professional website design?
Improve site efficiency
Efficiency and functionality are among the biggest benefits of having a professional website design. Since your site will be made by someone who really knows what they’re doing, it will experience less glitches and down time, which often cost money to fix. Experts will use various software and tools like WordPress to ensure your content is managed well. Plus, you will be able to enjoy improved browser and device compatibility. This way, your target customers can view your site whether they are using Firefox, Safari, Chrome, or Opera.
Better online visibility
Using expert website design services in London is a great way of increasing your own company’s visibility online. A site with a killer design can help you stand out from the thousands of other businesses on the internet. It will help you rank higher in search engine results pages, especially if you pair it with top quality content. The higher your SERP ranking is, the more potential customers you will draw in.
Moreover, people will talk about your site and recommend it to their family and friends because they like how it looks, how easy it is to use, and how informative it is. This kind of marketing will naturally improve your overall sales and revenue.
Improve consumer trust
Engaging cheap website design services from experts in London will also help you gain the trust of your target clients. When they see how well designed and efficient your site is, they will know that you are a real business worthy of their time, attention, money, and loyalty. They will not hesitate to purchase your products or subscribe to your services.