Ranking on Google’s first page is every website owners’ goal. Most users don’t bother to visit page two.

Brands that are on page one experience an increase in brand awareness, site traffic, and sales. But earning a spot there is difficult due to Google’s evolving algorithm.

Its algorithm changes since Google aims to show users only the best and most trustworthy content.

If you want to know how to make your content trustworthy, do some link-building.

Why is link building important

The reason link building is an essential strategy for SEO experts to consider is simple; it guides Google in ranking web pages.

Let’s say you own a website selling eco-friendly products. You’re competing with another brand that sells the same thing. You rank higher if there are more websites that link to your site.

Plus, the more links pointed to your website, the more site traffic you’ll generate.

You vs. Competitor

Ready to take that chance? Start by reading and applying these seven link-building tips.

7 Effective Link Building Tips for Marketers

Connect with authority sites

Connect with authority sites

Great brands become great when they have a valuable product, remarkable employees, and trustworthy partners.

The latter can make or break your link building strategy.

When a high-authority website links to your site, this will likely encourage users to also put the same trust and confidence in your website.

Connect with brands with a good online reputation. Otherwise, you might end up partnering with a spam website, which can harm your own reputation in the process.

Make sure to collaborate with brands that relate to yours. This way, you’ll be able to provide them with relevant content that’s valuable to their audience.

Write stellar content

Write stellar content

Compelling content attracts visitors, brands, and yes, search engines.

Make it a priority to produce consistent quality content. Publish content your audience is searching for. On top of that, every post should be free from grammatical errors and plagiarism.

Well-written posts prove to readers your expertise in the niche, ultimately gaining their confidence.

If you regularly put out valuable information, brands won’t hesitate to quote you on their website.

Promote content on social media

Promote content on social media

Promoting your posts on social media is another way to get links.

Great content shouldn’t stay hidden. Leveraging social media sites like Facebook to publish content helps grow your reach with every share, reaction, and comment. The social media giant boasts around 2.6 billion active users.


When business owners come across your post and see its popularity, they’re more likely to link it on their own content pieces and enhance your credibility in return.

Create a statistics post

Create a statistic post

If you’re looking to write content that generates links quickly, write a statistics post about your niche.

Writers, journalists, and publishers use statistics to raise awareness and back up their points. So if you can provide fresh useful industry data, writers will most likely link you as their source.

Statistics posts are not only limited to blogs or articles. You can also place them on infographics.

Post infographics

Post infographics

Humans process images 60,000 times faster than text. The Picture Superiority Effect supports this fact further, which states that humans prefer and keep visual information better.

If you’re maximising visual content such as infographics, you’re likely to get more links.

Adding infographics on your blogs gets you over 170% links more than standard posts. Likewise, people are 30x more likely to read an infographic that summarises a blog post.

Infographics that are readable and aesthetically pleasing always deserve to be shared.

List your site in online directories

List your site in online directories_

Another way for you to build links is by listing your website on online business directories.

Online business directories are websites that contain a list of businesses and their contact information. Every directory requires you to fill out your brand name, store hours, location, and website URL.

Being listed on popular directories such as Google My Business, Foursquare, or Facebook Business, helps people find you faster— increasing your site traffic. Plus, it’s another way to earn more backlinks!

RECOMMENDED: 4 Best Online Directories to List Your Business (and Boost Your Web Presence!)

Give a product review

Give a product review

Leaving a review on an authority site will not only benefit the reviewed business. It also benefits the reviewer by getting a backlink!

As a business, it’s possible to leave reviews on another business’ website. For example, a catering restaurant may leave a review on their meat supplier’s website.

If a business manually asks for your review, make sure to request that they include a hyperlink to your website.

In the end, both you and the authority site win. They get another review, and you get a precious backlink to your website.

Be consistent

Link building does more than grow your traffic. It shows users that your website is credible, authentic, and relevant. Apply this to your own website through these link-building tips.

If you stay consistent with your link-building strategy, you’ll eventually arrive on Google’s first page.