by Carlfrankl Glarino

June 11, 2020

Business Continuity, Marketing 4 min read

How to Market Your Business on a Small Budget

Small businesses or startups mostly felt the economic effects of COVID-19. Owners have to be careful in deciding how much budget to invest in each aspect of the business. To bounce back, they must consistently market their products to skyrocket sales. 

But do you really need to invest much in marketing? No, you don't have to. 

There are several ways you can market your business while on a tight budget. If planned and executed properly, you'll see your business get back up to its feet again. 

6 Ways to Market Your Business on A Budget 

Publish infographics  

Publish infographics

Publishing insightful infographics is one of the easiest ways to market your business. Infographics allow you to show your expertise creatively. 

Infographics are not only useful to your audience, but also for websites who want to use it as part of their content. 

When they use your infographics, they'll credit and add your link to their website. Once they do this, their audience can visit your site and be part of your growing traffic— helping your SEO efforts. 

If the content in your infographic is accurate, simple, and pleasing to the eyes, you'll do just fine. 

Broadcast live 

Broadcast live

Whether you're running a real-time contest or doing a product demo, broadcasting it keeps you engaged with your audience. 

Use Facebook, Instagram, or Youtube as your medium in doing live videos. Wherever your target audience is, that's where you should be too. Live video streams also allow you to answer comments or questions in real-time. 

When you host videos through Facebook live, you're expected to get 6x more interactions than traditional videos. 

You might even reach new markets if your audience continues to react and share your live videos. On top of that, you also get to earn more as your viewers grow. 

Write blogs 

Write blogs

It might be old and cliché, but yes, content is still king. For the most part, writing blogs helps you establish as a thought leader in your industry.  

The best part about it? It doesn't have to be complicated.  

Just make sure you publish content that is within your capability. 

From listing down tips to enumerating the best practices in your niche, blogging won't be much of a headache. Instead, it connects you with your reader, drives traffic, and boosts brand awareness. 

RECOMMENDED: How to Maintain the Perfect Blog for Your Target Audience 

Run contests 

Run contests

If you want to market your business in a fun way, host an online contest or have promotional giveaways! It's a smart way to introduce your business to potential customers. 

You do have to make sure the winner of the contest would get something valuable from you. It could be a free membership, a massive discount, or a brand-new product you've released. This goes the same with your promotional giveaways.

Promote your contest on your website and in your official social media accounts. Don't forget to announce the winner! 

Give it away 

Give it away

It might sound odd but offering people a free trial helps increase your sales. After all, who doesn't love a free sample? 

If they're satisfied with the product or service, they're more likely to purchase more of it after the free trial ends. This could lead them to share their experience on their social media accounts  expanding your popularity.  

Be on Instagram 

Be on Instagram

Finally, market your business on Instagram. The social media giant boasts around 500 million daily users — and your customers are part of that. 

Posting aesthetic pictures of your product will draw more attention to your brand. In fact, 72% of users purchase a product on this platform. 

It's easy. Choose a product, take a good picture, write an engaging caption, and click Post. 

If you own a coffee shop and offer delivery services, orders will increase if your photos are captivating enough. And if you have budget to spare, you can pay to target your Instagram ads. 

Instagram also allows you to post the link of your website through your profile page to build site traffic.  

Market without breaking the bank 

Effective marketing can be accomplished without breaking your bank account. All you need to do is to choose which low-budget marketing tactic benefits your business in the end. 

For example, if your brand targets the Gen Z group, go for Instagram. If you have a restaurant, broadcast a cooking tutorial on Facebook or Youtube. It's all about choosing the right medium. 

Who knows? Budget-friendly marketing might surpass your expectations. And if it does, you can stick to it moving forward — leaving more of your budget to other core business sectors. 

Get more marketing guides for small businesses here.

Skip to section